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Coinbase NFT Struggles After Widespread Launch

Coinbase's NFT marketplace waitlist had more than 2.1 million emails, but only 4,132 people have transacted on the platform since launching 19 days ago.

On May 4, the Coinbase NFT marketplace opened to everyone, but in the 19 days since, only 4,132 people have bought an NFT. That represents 0.0019% of the 2.1 million people who had originally joined the waitlist. Since its launch, Coinbase NFT has had total gross sales of approximately $875,000 averaging $46,000 per day, according to Dune Analytics. While the largest NFT portal -- OpenSea -- averaged $161 million per day in January 2022.

The Coinbase NFT platform has been open to everyone and anyone since May 4. The expectations were very high for that specific NFT marketplace, since the project was announced seven months ago with increasing hype that led to a compiled waitlist of more than 2.1 million potential users. However, the number of NFT transactions and total amount of sales logged for Coinbase over the past 19 days can only be described as a stunning disappointment.

Coinbase NFT by the lackluster numbers
According to Dune Analytics, only 4,132 people have made a purchase on Coinbase NFT at the time of writing. That number represents only 0.0019% of the 2.1 million people who had originally signed up for the Coinbase NFT waitlist.

The project hasn't fared much better regarding sales revenue. The Dune Analytics data show that the Coinbase NFT platform has had total gross sales of approximately $875,000 since May 4. That breaks down to an average sales amount of only $46,000 per day. While that might seem like a lot, it's downright anemic compared to the largest NFT portal in the world -- OpenSea -- which averaged $161 million per day during its biggest sales month ever, which was logged in January 2022. The magnitude of scale between the two NFT markets is staggering.

Coinbase has stumbled trying to stake its NFT claim
Coinbase is the largest cryptocurrency exchange in the United States, and saw its opportunity to grab a share of the meteoric, multi-billion dollar NFT market. In fact, the 2021 NFT Yearly Report, prepared and published by nonfungible.com, shows that NFT sales topped $24.5 million in 2019, grew 236% in 2020 to more than $82.5 million, and then soared 21,350% to more than $17.7 billion in 2021.

Many NFT watchers – including me – predicted that Coinbase was going to steamroll into the NFT race for dominance based on its massive 2.1 million waitlist of potential users, 8.8 million active monthly users on its crypto exchange, and 56 million verified users total. With its 10-year history as a crypto pioneer, its scalability, trusted brand, and massive user base -- how could Coinbase NOT dominate in the NFT space?

It somehow found a way.